Finding Vita Cruz
Hey, my name is Jonah. I am 22, and the Founder of Vita Cruz inspired, from a real place. This isn’t just a brand it’s a working legacy, through pieces that actually mean something.
I aspire to be a role model for anyone that can relate to real stories, struggles & even the best things in life. This Brand is just that.
Aspiring Podcast, Clothing Brand, Entrepreneur
FOLLOW THE INSTA
Handcrafted Silver Steel & Gold Filled Jewelry
Earrings & Necklaces
Certified Moissanite Earrings
14k-24k Gold Filled Necklaces & Earrings
Soon Offering
Micro-Pave Pendants & Chain Links
CZ Cubic Zirconia
925 Sterling Silver Coming Soon
Ever heard of PMC or precious metal clay? Behind the Huggies. Starts off as a soft clay made of tiny particles of real silver or gold mixed with a binder making it moldable. Shaped and fired by torch. During this process, the binder burns away completely, and the metal particles fuse together. A solid, pure metal piece. After polishing or engraving setting stones. It is finished by a polish and fish by lathe. Giving it that stunning Vita Cruz shine you see in our staples.
How it Started
First Started off as Bad Habits Est. in 2020. Due to peak pandemic and life changing circumstances, Bad Habits had to close orders. This ultimately took a big hit on the brand losing out on potential revenue & inventory. This did not diminish the hope to see the loses thru, keep it pushing. Months pass by...
Nothing compared to the LOST feeling of losing my Father, let alone a loved one. Everyday will never be the same without those loved ones. Realized my purpose in life, telling the beautiful story of my Father ,Cruz , truly motivating my work. Anyone could say he was truly down to Earth would give the sweater off his back for his family.
Growing up my dad would love to dress up in his Sunday fits and put on his Necklaces. Inheriting his Jewelry truly takes me back to those days. Memories captured in all New Vita Cruz Jewelry that bring me those moments in time.
Stories, memories, even down to the struggle is what motivated the comeback to be better. Losing the people you love the most, makes you feel them in every step of the way of my passions in life. Standing for a brand that reflects that real quality, real meaning, real roots. A hope to inspire someone out there to keep moving forward. Behind every Vita Cruz piece is a story that started with my dad. His name is the foundation, and everything I do is to make sure it memory stays alive. This is more than jewelry it’s remembrance, love, and a future he would’ve been proud of. This project is that! Made to feel close to him again. His name, his energy, and his strength are in every move I make. This brand is how I keep him with me and share him with the world. Hope you enjoy!
Long Live Cruz